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What is another word for postmarketing?

Pronunciation: [pˈə͡ʊstmɑːkɪtɪŋ] (IPA)

Postmarketing is a significant term in the pharmaceutical industry, referring to the period after a drug or medical device has been approved and released for sale in the market. During this phase, robust surveillance and analysis of the product's safety and efficacy take place. Synonyms for postmarketing encompass phrases like "post-approval monitoring" or "post-launch assessment", which emphasize the continuous evaluation of a product's performance once it becomes available to the public. Other similar terms include "market surveillance", "pharmacovigilance", and "post-release analysis". These synonyms convey the notion of monitoring and ensuring the ongoing safety and effectiveness of pharmaceuticals and medical devices in real-world settings, benefiting healthcare professionals and patients alike.
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What are the opposite words for postmarketing?

Postmarketing refers to activities that take place after a product has been launched to the market. The term implies an ongoing evaluation of a product's safety and efficacy, as well as continued marketing efforts to support its sales. Antonyms for postmarketing would be prelaunch, premarketing, or pre-release. These terms refer to activities that occur before a product is introduced to the market, such as market research, product development, and regulatory approval. While postmarketing activities focus on monitoring and promoting a product, prelaunch activities are aimed at ensuring that the product is safe, effective, and aligns with the needs of customers. Both prelaunch and postmarketing activities are crucial for the success of a product in the market.

What are the antonyms for Postmarketing?

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