Normal price is a term used to describe the regular or standard cost of a product or service. There are several synonyms for normal price that can be used to convey this meaning including standard price, regular price, base price, list price, and market price. These terms all imply that a product or service is being sold at its usual cost without any discounts or promotions. Other synonyms that may be used in more specific contexts include full price, retail price, and wholesale price. Regardless of the specific synonym used, the meaning remains the same: a price that is consistent and typical for a particular product or service.