Fertility management refers to the various techniques and methods that are utilized to regulate the reproductive health and success of plants and animals. There are numerous synonyms for this term, including reproductive management, breeding management, and animal husbandry. These phrases all refer to the careful monitoring and manipulation of breeding practices to ensure that desired genetic traits are passed on and maintained. Other synonyms for fertility management might include biotechnology, genetic selection, and artificial insemination. The ultimate goal of fertility management is to maximize the reproductive potential of a given population and ensure that genetic diversity is maintained over time.